Speak Softly but Carry a Big Stick

That said, in my experience, the most impactful people are the ones that can be tough when needed, but they know that the real magic comes in knowing how to talk with people, how to empathize, to relate. How to truly connect with people to deliver their message.

Read More

You Cannot Care About Everything

So, stop giving a Fuck about everything and start focusing your efforts on the things that matter to you, and don’t feel bad about that.

Read More

Tip of the Spear

So we just completed week two of a Six Week Defensive Handgun Class I put together to introduce good shooting habits and concealed carry concepts to shooters of all ability levels. I have been thinking about doing this course for a very long time, ever since my friend Todd Fossey kind of opened my eyes…

Read More

What Now?

The reality is, ignorance is bliss…. until it’s not. If you’re worried about being murdered in public by mass violence, ignoring the topic only creates and fuels fear. Exposing yourself to the topic, learning how guns work and what they sound like, learning how to fight, learning how to give medical care, etc… These things are what will help suppress that fear and set you up a higher likelihood of survival.

Read More

Completely Safe in 60 Minutes or Less

I have had numerous conversations in the last two weeks with parents interested in signing their children up for self defense classes over the summer before they head off to college. I think this is phenomenal. I personally feel it should be something A LOT more people should be considering not just before heading to…

Read More

Getting Back On the Horse

“It’s not how many times you get knocked down that count, it’s how many times you get back up.” George Custer It’s been a few weeks since I have written an article. Well that’s not completely true, I started writing a pretty intense article a week ago, got interrupted half way through and haven’t found…

Read More

Riley Howell and lessons from the UNCC shooting

This is Riley Howell. Remember the name. Riley Howell Don’t forget it. Riley Howell Remember the face. 21 years old and he rushed the gunman during the UNCC shooting a few days ago. Two people were killed. Riley was one of them. Four more injured. Shortly after he knocked down the shooter, an officer entered…

Read More

Pain Points

A pain point in marketing is generally referring to a specific problem (thing causing pain) that people are feeling. The idea is simple. Find out what problems people have, fix it with your service or product, boom…. success. Or at least that’s the idea. Now that said. There’s a lot that goes into this. How…

Read More