Pain Points

A pain point in marketing is generally referring to a specific problem (thing causing pain) that people are feeling. The idea is simple. Find out what problems people have, fix it with your service or product, boom…. success. Or at least that’s the idea. Now that said. There’s a lot that goes into this. How…

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The Five “Most Important” Concepts for Self Defense

A few weeks back I wrote a little post asking people to weigh-in on the five most important concepts to learn in self defense. We got quite a few responses, and as expected a vast majority of them were very similar in thought. For the most part it boiled down to these five concepts: Accountability…

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“Man’s Search for Meaning”

I have been steadily getting back into reading. The last year or so I have been doing a lot of audiobooks (like A LOT) but I haven’t made time to sit and actually read a physical book. I just finished Essentialism by Greg McKeown (which is a truly incredible book by the way) and I…

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Forced Accountability

This weekend I was down in Ft Myers, FL teaching a seminar with my good friends at New World Defense and Fitness. On the way home I boarded my flight which happened to be in the emergency exit row. I have sat there numerous times over the years. As usual, they ask everyone if they…

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Just Say No

After the article last week, my mind has kind of been on this kick of looking at things we do daily, that we could adapt and in turn might just help us not only improve our lives but our chances of avoiding or surviving an attack. One that sticks out to me is saying “no”…

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Do As I Say, Not As I Do… Seriously!

As a coach this is an issue we often run into. Members or people online will see something I am doing (be it physically in training, in business, in teaching etc…) and assume that, that’s the best way to do things. More so, they might bring up in class or during a conversation “Well, you…

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5 Tips to Crush 2019

5 Tips to Crush 2019 Well, ladies and gents another year is upon us. I am sure most of us have set goals and right now you’re on fire to hit them. Unfortunately, most of the population will lose this fire in a week or so and even more in the next 2-3 months. Whether…

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Consistency is Key

No matter what you do or are trying to achieve, consistency is really the source of success. It’s not about doing huge things as much as it’s about constantly chipping away and moving towards a goal. Want to get in shape? You must consistently eat the right way and train. Eating poorly and then crash…

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The Ready Mind

“Being ‘armed’ is a mindset, not a physical condition.” -Rob Pincus A lot of self defense instructors and practitioners focus a lot on the efficacy of their techniques or the tools they teach with. The natural ability to be used by people, their ease to learn, how brutally effective they are, etc… Any system taught…

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Walk the Walk

The photo above was taken of our volunteers after a weekend of running a big weightlifting competition at the gym. This event has become a staple in our community, sees about 100 lifters over two days, has hosted olympians, national champions, and world team members. It involves big sponsorships, DJs, lighting, raised platforms, and more.…

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