Pain Points

A pain point in marketing is generally referring to a specific problem (thing causing pain) that people are feeling. The idea is simple. Find out what problems people have, fix it with your service or product, boom…. success. Or at least that’s the idea. Now that said. There’s a lot that goes into this. How…

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The Five “Most Important” Concepts for Self Defense

A few weeks back I wrote a little post asking people to weigh-in on the five most important concepts to learn in self defense. We got quite a few responses, and as expected a vast majority of them were very similar in thought. For the most part it boiled down to these five concepts: Accountability…

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The Parents Guide to Protecting Your Young

Ever since becoming a parent, the attention I pay to parents being able to defend their children has obviously heightened. I have had it on my mind to write a book about this for quite sometime. In fact I have already began laying out the outline (which I have already changed 5 times) and expanding…

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“Man’s Search for Meaning”

I have been steadily getting back into reading. The last year or so I have been doing a lot of audiobooks (like A LOT) but I haven’t made time to sit and actually read a physical book. I just finished Essentialism by Greg McKeown (which is a truly incredible book by the way) and I…

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Finding Balance

This week during our recording session for The Kamiwaza Podcast we talked about finding balance. Now in the episode, the main focus was on “work/life balance” but overall the discussion was on balance overall in life. This is an area a lot of people just don’t consider. We tend to be very much one way…

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Forced Accountability

This weekend I was down in Ft Myers, FL teaching a seminar with my good friends at New World Defense and Fitness. On the way home I boarded my flight which happened to be in the emergency exit row. I have sat there numerous times over the years. As usual, they ask everyone if they…

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Triggers

Triggers We all have them. Things that people say or do. Events or situations or even just objects. Things that get a visceral response out of you. That response can be anger, sadness, happiness, etc… But it’s very hard, if not impossible to control sometimes. Now this can be good or bad. Sometimes it’s not…

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The 80%

Most people are just doing good… not great, not terrible… but perfectly fine. This is just a fact. Most issues that are debated on are usually “made hot” by people on the far ends. The 2% on the far ends… they tend to influence the next 8% on either end that aren’t completely on either…

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Sleep…. for Safety?

Numerous studies have been done on the importance of sleep in our lives. Whether you want to make more gains in the gym, better your relationships/friendships, or increase your productivity for your career, sleep is the answer. Unfortunately, we live in a society that tends to celebrate the “hustlers” that do more and more and…

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Just Say No

After the article last week, my mind has kind of been on this kick of looking at things we do daily, that we could adapt and in turn might just help us not only improve our lives but our chances of avoiding or surviving an attack. One that sticks out to me is saying “no”…

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