Aaron J

Pain Points

By: aaron j April 23, 2019April 23, 2019

Self Defensebjj, columbus, endeavor, fight, fighting, hilliard, hybrid, hybrid defense, krav, krav maga, ohio, Self Defense, self protection, survivalLeave a Comment

A pain point in marketing is generally referring to a specific problem (thing causing pain) that people are feeling. The idea is simple. Find out what problems people have, fix it with your service or product, boom…. success. Or at least that’s the idea. Now that said. There’s a lot that goes into this. How…

The Five “Most Important” Concepts for Self Defense

A few weeks back I wrote a little post asking people to weigh-in on the five most important concepts to learn in self defense. We got quite a few responses, and as expected a vast majority of them were very similar in thought. For the most part it boiled down to these five concepts: Accountability…

The Parents Guide to Protecting Your Young

By: aaron j April 3, 2019

Leadership, Self DefenseLeave a Comment

Ever since becoming a parent, the attention I pay to parents being able to defend their children has obviously heightened. I have had it on my mind to write a book about this for quite sometime. In fact I have already began laying out the outline (which I have already changed 5 times) and expanding…

“Man’s Search for Meaning”

By: aaron j March 28, 2019March 28, 2019

Leadershipcolumbus, endeavor, frankl, hilliard, mans search for meaning, meaning, ohio, viktor franklLeave a Comment

I have been steadily getting back into reading. The last year or so I have been doing a lot of audiobooks (like A LOT) but I haven’t made time to sit and actually read a physical book. I just finished Essentialism by Greg McKeown (which is a truly incredible book by the way) and I…

Finding Balance

By: aaron j March 19, 2019March 19, 2019

Fitness, Leadership, Self Defenseas seen in columbus, balance, endeavor, finding balance, growth, hilliard, kamiwaza, Leadership, ohioLeave a Comment

This week during our recording session for The Kamiwaza Podcast we talked about finding balance. Now in the episode, the main focus was on “work/life balance” but overall the discussion was on balance overall in life. This is an area a lot of people just don’t consider. We tend to be very much one way…

Forced Accountability

By: aaron j March 12, 2019March 12, 2019

Leadership, Self Defenseaccountability, columbus, endeavor, forced accountability, Leadership, ohioLeave a Comment

This weekend I was down in Ft Myers, FL teaching a seminar with my good friends at New World Defense and Fitness. On the way home I boarded my flight which happened to be in the emergency exit row. I have sat there numerous times over the years. As usual, they ask everyone if they…

Triggers

By: aaron j February 19, 2019

Leadership, Self Defenseas seen in columbus, endeavor, family, growth, ohio, protect, Self Defense, self protection, trigger, win, winningLeave a Comment

Triggers We all have them. Things that people say or do. Events or situations or even just objects. Things that get a visceral response out of you. That response can be anger, sadness, happiness, etc… But it’s very hard, if not impossible to control sometimes. Now this can be good or bad. Sometimes it’s not…

The 80%

By: aaron j February 12, 2019February 12, 2019

Fitness, Leadership, Self Defense80 percent, Fitness, Leadership, majority, win, winning, workLeave a Comment

Most people are just doing good… not great, not terrible… but perfectly fine. This is just a fact. Most issues that are debated on are usually “made hot” by people on the far ends. The 2% on the far ends… they tend to influence the next 8% on either end that aren’t completely on either…

Sleep…. for Safety?

By: aaron j February 5, 2019February 5, 2019

Leadership, Self Defenseawesome, be awesome, family, fight, fighting, Leadership, protect, recovery, rest, Self Defense, self protection, sleepLeave a Comment

Numerous studies have been done on the importance of sleep in our lives. Whether you want to make more gains in the gym, better your relationships/friendships, or increase your productivity for your career, sleep is the answer. Unfortunately, we live in a society that tends to celebrate the “hustlers” that do more and more and…

Just Say No

By: aaron j January 29, 2019

Leadershipcbus, columbus, do you, endeavor, fight, just say no, ohio, train, training, win, winningLeave a Comment

After the article last week, my mind has kind of been on this kick of looking at things we do daily, that we could adapt and in turn might just help us not only improve our lives but our chances of avoiding or surviving an attack. One that sticks out to me is saying “no”…

Aaron J

A (Respectful) Breakdown of the Gracie Breakdown: Active Shooter

Three Cheers For Growth!

Head Position in the Clinch

There’s No “Long Game” In Self Defense

It Takes a Village… So Don’t Be A Dick

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